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Austin ad agency GSD&M lands Pizza Hut account valued at over $200M

Austin ad agency GSD&M has landed a major new account. The firm learned Tuesday that it had won Pizza Hut’s business when members of the pizza chain’s marketing team showed up at GSD&M headquarters on West Sixth Street on a bus loaded with champagne and, of course, pizza. Pizza Hut spent $227 million on its marketing and advertising efforts last year, according to AdWeek . For the past two years, the company has used New York ad agency Droga5 before deciding to make the switch to GSD&M. “This is a huge moment in time for Pizza Hut as we fight to take back the pizza category,” Marianne Radley, Pizza Hut’s U.S. chief brand officer, said in a written statement obtained by AdAge . Other recent wins for GSD&M include Jack Links and the U.S. Air Force, AdAge reports. “We couldn’t be more excited to partner with Pizza Hut and bring the beloved brand’s boldness to the forefront,” GSD&M president Marianne Malina told AdWeek. “With heart and passion, we have come to know this iconic brand inside and out. Along the way we’ve found great chemistry, a combination of incredible talent and the shared desire to have fun and win as we help write the future for Pizza Hut.”

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